Lead Roles & Responsibilities


Communications Lead:

The role of the Communications Lead is as follows:

  1. Developing Communication Strategy: Designing a comprehensive communication strategy that aligns with
    • the local campaign's goals and messaging.
    • National office campaign communications materials
    • Speechwriting and Messaging: Crafting speeches, talking points, and messaging for the candidate to ensure consistency and effectiveness in communication.

  2. Oversee the preparation of campaign signs, brochures, and campaign materials.

  3. Media Relations: Building and maintaining relationships with local media outlets, coordinating press releases, organizing interviews, and responding to media inquiries.

  4. Social Media Management: Overseeing the management of social media platforms, including content creation, scheduling posts, engaging with followers, and monitoring analytics.

  5. Public Relations: Managing the overall public image of the candidate and the campaign, handling crisis communications, and proactively promoting positive news and events.

  6. Collateral Development: Coordinate with National Campaign Office materials such as brochures, flyers, posters, and digital graphics to support the candidate's messaging.

  7. Works closely with the Event Lead in assisting in the planning and execution of campaign events, including rallies, town halls, debates, and fundraisers.

  8. Volunteer and Staff Communication: Keeping campaign volunteers and staff informed about messaging, events, and other campaign-related updates.

  9. Monitoring and Analysis: Monitoring media coverage and social media conversations to assess the effectiveness of communication strategies and identify areas for improvement.

  10. Compliance and Ethics: Ensuring all communication activities adhere to legal and ethical guidelines, including compliance with election laws and regulations.

  11. Coordination with Campaign Team: Collaborating closely with other members of the campaign team, such as the campaign manager, finance director, and field organizers, to ensure a cohesive and unified approach to communication efforts.

  12. Reporting and Evaluation: Providing regular reports on communication activities, outcomes, and key performance indicators to campaign leadership for evaluation and adjustment of strategies as needed.


Event Lead

The Volunteer Event Lead will be responsible for:

  1. Event Planning and Coordination: Taking charge of planning, organizing, and executing campaign events such as rallies, meet-and-greets, town halls, fundraisers, and volunteer appreciation events.

  2. Venue Selection and Logistics: Securing suitable venues for events, negotiating contracts, coordinating logistics including seating arrangements, audiovisual equipment, catering, and ensuring compliance with any relevant regulations or permits.

  3. Volunteer Recruitment and Management: Recruiting volunteers to assist with various aspects of event planning and execution, assigning roles and responsibilities, and providing necessary training and support.

  4. Timeline and Budget Management: Developing timelines and proposed budgets for events, tracking expenses, and ensuring that events are delivered on time and within budgetary constraints.

  5. Communication and Promotion: Working closely with the communications lead to develop promotional materials and strategies to publicize events, including social media posts, email campaigns, and traditional media outreach.

  6. Stakeholder Engagement: Building relationships with community leaders, local organizations, and stakeholders to maximize attendance and support for campaign events.

  7. Guest and Speaker Coordination: Liaising with campaign leadership to identify and secure guest speakers or special guests for events, managing their schedules, and coordinating logistics for their participation.

  8. On-Site Management: Overseeing all aspects of event execution on the day of the event, including setup, registration, crowd management, ensuring smooth flow of activities, and troubleshooting any issues that may arise.

  9. Data Collection and Evaluation: Collecting data on event attendance, volunteer participation, and feedback from attendees, and providing reports to campaign leadership for evaluation and future planning.

  10. Compliance and Risk Management: Ensuring that all events comply with relevant laws, regulations, and campaign finance rules, and implementing measures to mitigate any potential risks or liabilities associated with events.

  11. Post-Event Follow-Up: Conducting debrief sessions with volunteers and staff to review event outcomes, identify lessons learned, and make recommendations for improvement for future events.

  12. Team Collaboration: Collaborating closely with other members of the campaign team, including the campaign manager, communications team, and field organizers, to ensure alignment of event activities with overall campaign goals and messaging


Volunteer & Canvasing Coordinator

As a Volunteer Coordinator for a federal election campaign in Canada, your roles and responsibilities typically include:

  1. Volunteer Recruitment: Develop and implement strategies to recruit volunteers from diverse backgrounds and demographics to support the campaign.

  2. Volunteer Onboarding and Training: Organize orientation sessions and provide training to volunteers, ensuring they understand their roles, responsibilities, and campaign messaging.

  3. Database Management: Maintain an organized database of volunteers, including contact information, skills, availability, and interests, using appropriate software or tools.

  4. Matchmaking: Match volunteers with suitable roles and tasks based on their skills, interests, and availability, ensuring a good fit for both the volunteer and the campaign's needs.

  5. Communication: Serve as the primary point of contact for volunteers, providing regular updates, answering questions, and addressing concerns in a timely and professional manner.

  6. Team Building: Foster a sense of community and teamwork among volunteers, encouraging collaboration and camaraderie to enhance morale and productivity.

  7. Volunteer Scheduling: Develop and maintain a schedule of volunteer shifts and activities, ensuring adequate coverage for all campaign events and initiatives.

  8. Supervision and Support: Provide ongoing supervision, guidance, and support to volunteers, ensuring they have the resources and assistance they need to perform their duties effectively.

  9. Conflict Resolution: Address any conflicts or disputes among volunteers in a fair and impartial manner, seeking resolution and maintaining a positive and inclusive environment.
  10. Reporting and Documentation: Keep detailed records of volunteer activities, hours worked, and accomplishments, and provide regular reports to campaign leadership on volunteer engagement and impact.

  11. Compliance and Ethics: Ensure that all volunteer activities adhere to relevant laws, regulations, and campaign policies, including compliance with election laws and codes of conduct.

  12. Collaboration: Collaborate closely with other members of the campaign team, including the campaign manager, event coordinators, and communications staff, to ensure alignment of volunteer efforts with overall campaign goals and strategies.


Campaign Information & Technology Lead

The Campaign Information & Technology Lead shall be responsible for the following:

IT Infrastructure Management:

Oversee the setup and maintenance of IT infrastructure for the campaign office, including computers, software, internet connectivity, and telecommunications systems. Ensure that all IT systems are secure, reliable, and compliant with data protection regulations.

Database Management:

  1. Manage the Conservative Party of Canada's database for the Cowichan-The Malahat-Langford riding, ensuring accurate and up-to-date records of voter information, volunteer data, and campaign activities.

  2. Implement data hygiene practices to maintain the integrity of the database and optimize its functionality for targeted outreach and voter engagement efforts.

Data Analysis and Research:

  1. Conduct research and analysis on polling station results from the previous election, identifying trends, voter demographics, and areas of strength and weakness for the Conservative Party within the riding.

  2. Utilize data analytics tools and techniques to derive insights that inform strategic decision-making and resource allocation for the current campaign.

Polling Station Strategy:

  1. Collaborate with the campaign manager and field organizers to develop a polling station strategy tailored to the unique characteristics of Cowichan-The Malahat-Langford.

  2. Recommend specific polling stations for concentrated outreach efforts based on research findings, demographic data, and electoral history.

Security and Compliance:

  1. Implement security protocols and measures to safeguard sensitive campaign data and protect against cybersecurity threats and breaches.

  2. Ensure compliance with relevant privacy laws, election regulations, and party policies regarding the collection, storage, and use of voter information and campaign data.

Technical Support and Troubleshooting:

  1. Serve as the primary point of contact for technical support and troubleshooting assistance for campaign staff, volunteers, and stakeholders.

  2. Address IT-related issues promptly and efficiently to minimize disruptions to campaign activities and operations.

Reporting and Performance Evaluation:

  1. Generate regular reports and dashboards on campaign IT metrics, including database performance, voter outreach efforts, and technology utilization.

  2. Evaluate the effectiveness of IT strategies and initiatives, identifying areas for improvement and making recommendations for optimization to enhance overall campaign performance

Collaboration and Coordination:

  1. Work collaboratively with other members of the campaign team, including communications, field operations, fundraising, and volunteer management, to ensure alignment and integration of IT efforts with broader campaign objectives and priorities.

  2. Coordinate with local party officials, electoral district associations, and other stakeholders to leverage IT resources and expertise in support of campaign goals.




Simon Thorp, President,
Cowichan-Malahat-Langford EDA